PATA and China Chamber of Tourism Forge Strategic Partnership at PATA Annual Summit 2026 in Republic of Korea

The Pacific Asia Travel Association (PATA) and the China Chamber of Tourism (CCT) announce a new strategic partnership through the signing of a Memorandum of Understanding (MoU). This collaboration is a step towards strengthened tourism-related cooperation between China and the Asia Pacific region.

MoU Signed:
On May 13, 2026, during the PATA Annual Summit (PAS 2026) in the Republic of Korea.

Signatories:
- Noor Ahmad Hamid, CEO of PATA
- Guoliang Wu, Secretary-General of CCT
- Witnessed by PATA Chair Henry Oh and CCT Chairman Ji Xiaodong.

Focus Areas
- Sustainable Tourism Development
- Rural Revitalisation
- Global Marketing Initiatives

Planned Collaborations
- Co-organisation of events and training programmes.
- Joint marketing and promotional activities.
- Publication of industry reports for global audiences.
- Knowledge exchange and best practice sharing.

PATA Gold Awards
- CCT will actively promote the awards within China’s private tourism sector.
- They will recommend outstanding enterprises and projects for recognition.

Strategic Significance
- Marks PATA’s 75th anniversary, reinforcing China’s long-standing role in the Association’s journey.
- Strengthens bilateral and multilateral cooperation across the Asia Pacific.
- Aims to build a connected, resilient, and collaborative tourism industry.

This partnership is a strong signal of how China and the Asia Pacific region are aligning on sustainable and experience-driven tourism growth, with both sides committing to shared prosperity in the global tourism industry.