Norwegian Cruise Line® Celebrates the 15th Anniversary of Its Partners First Program with a Travel Advisor Sweepstakes

Norwegian Cruise Line® (NCL) is marking a milestone: the 15th anniversary of its Partners First program, a long-standing initiative dedicated to supporting travel advisors. To celebrate

Sweepstakes Highlights
- Prizes: 15 seven-day cruises in balcony staterooms for two.
- Entry: Advisors submit testimonials on how NCL and Partners First have made selling cruises easier and more rewarding.
- Recognition: Winning entries will be featured across NCL’s marketing channels, including the Partners First Facebook page.

Partners First Program Impact
- Advisor-Centric: Designed to provide resources, incentives, and support that empower travel advisors.
- Recent Enhancements:
- Removal of non-commissionable fares (NCFs) to eliminate pain points.
- Commissionable Free at Sea Plus program for added client value.
- Exclusive rates and onboard benefits for advisors completing NCLU associate’s degree and above.
- Commitment: NCL emphasizes being the “easiest cruise line to do business with,” backed by investments in its fleet and resort-style destinations (Great Stirrup Cay in the Bahamas and Harvest Caye in Belize).

Leadership Voice
John Chernesky, SVP & Chief Sales Officer, highlighted that “Travel partners are the backbone of our industry, and their success is our success.” He underscored NCL’s dedication to strengthening advisor relationships as the company prepares to debut seven new ships through 2037.

This anniversary celebration not only honors the past 15 years of collaboration but also sets the stage for deeper partnerships and shared success in the years ahead.