Hilton To More than Double its Portfolio in Morocco with New Signings and Debut of Waldorf Astoria Rabat Salé

Hilton is on track to more than double its portfolio in Morocco, with plans to open 15 new hotels in destinations across the kingdom.

Portfolio Growth
- Hilton plans to open 15 new hotels across Morocco, more than doubling its current footprint to 25 properties.
- The expansion spans 10 brands, including luxury, lifestyle, upscale, and mid-scale categories.
- This growth is expected to create over 2,000 local jobs.

Luxury Milestone: Waldorf Astoria Rabat Salé
- Hilton has debuted the first Waldorf Astoria in Morocco, located in the iconic Mohammed VI Tower (the country’s tallest building).
- Features: 55 rooms and suites, panoramic views of Rabat-Salé, signature dining by Alain Ducasse, a serene spa, extensive private art collection, and 1,300 sqm of event space.
- Design draws inspiration from celestial motifs, blending timeless elegance with Moroccan culture.

Lifestyle & Upscale Expansion
- Tapestry Collection by Hilton will debut in Morocco with:
- Casablanca (2028): 90 rooms, rooftop bar, fitness centre, located in the vibrant Gauthier district.
- Chefchaouen (2028): 100 rooms, rooftop dining, hammam, pools, kids club, reflecting the Blue City’s character.
- Curio Collection by Hilton expands in Marrakech with Eden Palm Marrakech (2029), offering wellness-led experiences.
- Coastal growth includes DoubleTree by Hilton Nador Marina (2028) and Hilton Garden Inn Tetouan City Center (2029).

Leadership Insight
- Chris Nassetta, President & CEO, Hilton: Morocco is a strategically important market with strong tourism growth. Hilton sees opportunities in both established cities and emerging destinations, working closely with public and private partners.

Regional Context
- Hilton currently operates 12 hotels in Morocco, with 15 more in the pipeline.
- Across the Middle East & North Africa, Hilton aims to grow to 300+ hotels across 15 brands, adding over 40,000 rooms.

This expansion positions Hilton as a major player in Morocco’s fast-growing hospitality sector, blending luxury debuts with lifestyle and coastal growth.