Rocket Travel by Agoda Hosts VANTAGE ’26: Inaugural Partner Summit Strengthens Travel Partnerships

Rocket Travel by Agoda, the strategic partnerships arm of Agoda, hosted its inaugural partner summit, VANTAGE ’26, bringing together senior partners, stakeholders, and decision-makers across the travel industry. Held in Bangkok, Thailand on 23 April, the exclusive gathering set the stage for a new era of collaboration, innovation, and growth.

Event Overview
- Held in Bangkok on 23 April 2026, the inaugural VANTAGE ’26 summit brought together over 100 senior travel industry leaders.
- Organized by Rocket Travel by Agoda, Agoda’s strategic partnerships arm, the event focused on shaping the next chapter of travel through collaboration and innovation.

Partnership Evolution
- Discussions emphasized moving beyond traditional vendor-client models toward co‑creation.
- Shared insights, co‑funded campaigns, and unified partner experiences were highlighted as drivers of sustainable growth.

Social Media & AI
- Social media was described as the “new front door of travel”, with creators and platforms becoming primary discovery channels.
- Sessions explored how AI and data can be used responsibly to improve booking experiences and deliver more value to partners.

Leadership Insights
- Omri Morgenshtern (CEO, Agoda): VANTAGE ’26 created a rare opportunity to shape the next chapter of travel, tackling fast-changing demand and diverse traveler expectations.
- Damien Pfirsch (CCO & Head of Rocket Travel by Agoda): Collaboration is the key to unlocking the future of travel, with co‑creation at the heart of partnerships.

Strategic Significance
- The summit underscored Agoda’s commitment to innovation, partnership-driven growth, and Asia’s evolving travel landscape.
- It positioned Rocket Travel by Agoda as a hub for uniting industry leaders to co‑design solutions for the future of travel.

This event signals a shift in how travel companies will work together—less transactional, more collaborative, and deeply influenced by AI and social media trends.