Waldorf Astoria Hotels & Resorts is marking the moment with the debut of The Devil’s Martini, a fashion-forward new cocktail created by award-winning mixologist and Waldorf Astoria New York beverage partner Jeff Bell and inspired by 20th Century Studios’ “The Devil Wears Prada 2,” in theaters May 1. The Devil’s Martini - Created by: Jeff Bell, award-winning mixologist and Waldorf Astoria New York beverage partner. - Inspired by: The Devil Wears Prada 2 (in theaters May 1, 2026). - Available: Starting April 26, at Waldorf Astoria hotels across the U.S. Ingredients: - 3 oz. Grey Goose Vodka - 0.5 oz. Sakura Vermouth - Hibiscus flower extract (10 dashes or 1 barspoon) - Garnish: Wakamomo (rare preserved baby peach from Japan, resembling an olive) The cocktail’s crimson hue and floral notes nod to the film’s wit and style, while the garnish delivers a clever visual twist. Cultural Tie-In - Filmed partly at the newly restored Waldorf Astoria New York, with Peacock Alley featured prominently. - Reinforces Waldorf Astoria’s legacy as a hub for fashion, society, and storytelling. - Extends beyond the cocktail: immersive experiences like the Devilishly Chic Getaway at Waldorf Astoria New York, plus activations at Waldorf Astoria Osaka and Amsterdam. Strategic Impact This partnership blends luxury hospitality with pop culture, positioning Waldorf Astoria as not just a hotel brand but a lifestyle icon. It’s a clever way to connect with guests through cinematic glamour while reinforcing the martini as a timeless symbol of elegance.
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