IHG Hotels and Resorts boosts European growth with portfolio of 11 hotels

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has entered into long-term franchise agreements for 11 hotels across Germany, Belgium and France.

Portfolio Expansion
- 11 hotels across Germany, Belgium, and France will join IHG through long‑term franchise agreements.
- Brands: Holiday Inn, voco, and Garner (IHG’s new midscale conversion brand).
- Rooms added: More than 1,800.

Locations
- Germany: 6 hotels (1,125 rooms) in Leipzig, Bremen, Wiesbaden, and other key destinations.
- Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Centre.
- France: 1 hotel (186 rooms) at Paris Charles de Gaulle Airport.

Strategic Highlights
- Garner brand debut in Belgium, strengthening IHG’s midscale presence.
- Expands IHG’s German portfolio to nearly 50 open hotels under these brands.
- Properties benefit from IHG’s commercial engine, loyalty program (IHG One Rewards), and global visibility.
- Hotels expected to join IHG’s system in first half of 2027.

Partnerships
- Conversion from PentaHotels brand. - Owned by a joint venture between Ogilvy Management and Ironstone Group, financed by Castlelake and Goldman Sachs.
- Managed by Bralower & Loewe Hospitality Partners, focusing on enhancing operational performance through global brand partnerships.

Leadership Perspective
- Karin Sheppard, SVP Europe: Expansion reflects confidence in Europe’s hotel market and conversion opportunities.
- Thomas Bralower, Ironstone Group: Partnership with IHG enables quick, seamless conversion to meet domestic and international demand.

IHG now has 1,230+ open and pipeline properties across Europe, with 264 more in development, reinforcing its position as a leading player in the region’s hospitality sector.