Skyscanner Turns IPL Travel Planning into a National Hotline Moment

Skyscanner, leading global travel app extended cricket fandom beyond stadium stands and into the travel choices fans make around IPL fixtures with ‘Hotline to SKY,’ a first‑of‑its‑kind travel helpline featuring pre‑recorded tips voiced by cricketer and brand ambassador Suryakumar ‘SKY’ Yadav.

Campaign Concept
- A first-of-its-kind travel helpline voiced by cricketer Suryakumar “SKY” Yadav.
- Fans dialed in for match‑day travel tips during IPL 2026.
- Hotline blended cricket fandom with practical travel guidance.

Engagement Metrics
- 3,000+ calls logged in just 8 days.
- 35% of callers sought last‑minute travel planning advice.
- 31% wanted longer itinerary and budget tips.
- 1 in 7 dialed in for a “vibe check” with SKY.
- Campaign reach: 21 million+ via outdoor and social platforms.

Travel Insights Shared
- Nearby Airports: Navi Mumbai International Airport highlighted, with a 10x spike in searches.
- Explore Everywhere: Encouraged fans to discover best‑value matches across India.
- Flexible Dates: Helped fans adapt to fixture changes (e.g., GT vs CSK venue shift).
- Price Alerts: Guided fans to track fares before blockbuster matches.

Fan Experience
- SKY shared personal reflections on match‑day energy and travel memories, adding an emotional layer.
- Hotline felt both entertaining and useful, reinforcing cricket as more than just a game.

Strategic Impact
- Demonstrates how live sport drives domestic travel demand.
- Skyscanner positioned itself as a fan‑friendly travel enabler, simplifying logistics around India’s biggest sporting event.

This activation is a strong example of sports marketing meeting travel tech innovation. It not only captured fan enthusiasm but converted it into actionable travel behavior.