EaseMyTrip has announced a strategic collaboration with the National Skill Development Corporation (NSDC), Sanatan AI, and the Bhagva platform to launch a national entrepreneurship initiative aimed at formalising India’s growing spiritual services economy. Framework: “1 Panchayat – 1 Pandit – SANATANAI Shop on Wheels by EMT” Model: EV‑based mobile “Shop on Wheels” units serving as local spiritual hubs Services Offered: - Pooja bookings & samagri access - Religious travel planning - Virtual darshan experiences - Facilitation of kathas, jagrans, and other spiritual events Scale: Deployment across up to 2 lakh Panchayats over five years Strategic Role of EaseMyTrip - Integrating religious and pilgrimage travel services into the ecosystem - Extending reach through a franchise‑led, decentralised network - Strengthening presence in the religious tourism segment and rural markets Leadership Commentary Nishant Pitti, Founder & Chairman of EaseMyTrip, said: > “This initiative is focused on building a structured and scalable ecosystem that brings together skill development, service standardisation, and access to markets. By integrating travel services within this framework, EaseMyTrip aims to strengthen service accessibility while supporting the transition of traditional service providers into a more formalised economic system.” Training & Financing - Institutional training frameworks for mobilisation, certification, and onboarding - MUDRA‑linked financing to support eligible participants in establishing and operating their units This collaboration positions EaseMyTrip at the intersection of spiritual services, skill development, and rural entrepreneurship, while expanding its footprint in India’s fast‑growing religious tourism sector.
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