Minor Hotels Introduces Colbert Collection: a New Global Brand Celebrating Culture, Culinary Expression, and Connection

Minor Hotels, a leading hotel owner and operator with a global portfolio of more than 640 properties, proudly announces the launch of Colbert Collection.

Brand Identity
- Colbert Collection is a new global soft brand in the premium segment.
- Inspired by the convivial spirit of Parisian boulevard cafés and the cultural vibrancy of the original Colbert bistro in London.
- Philosophy: the most unforgettable travel experiences are felt rather than explained.

Guiding Pillars
1. Art of Gathering – fostering easy togetherness through shared cultural encounters, artist conversations, and local aperitivos.
2. Art of Place – hotels deeply rooted in their destination’s stories, actively engaging with local creativity and culture.
3. Art of Taste – culinary curiosity elevated to art, where food narrates stories of ingredients, traditions, and craftsmanship.

Strategic Positioning
- Each property retains individuality, shaped by local spirit, while aligned with Colbert’s refined sensibility.
- Offers hotel owners global commercial expertise and operational strength, while preserving local identity.
- Fits Minor Hotels’ asset-right growth model, prioritizing asset-light expansion via management and franchise contracts.

Portfolio Context
- Joins Minor Hotels’ diverse brands: Anantara, Tivoli, Avani, NH Collection, nhow, Oaks, Elewana Collection, The Wolseley Hotels, and more.
- Provides conversion solutions for small and mid-sized hotel owners, supported by Minor’s global salesforce, distribution systems, loyalty program, and technology.

Rollout
- Debut in Italy, spring 2026.
- Expansion planned into UK, Spain, Austria, and UAE, focusing on culturally rich destinations.

CEO’s Perspective
Dillip Rajakarier, CEO of Minor Hotels, described Colbert Collection as a new chapter that celebrates individuality while leveraging Minor’s global commercial powerhouse.

In essence, Colbert Collection is positioned as a premium soft brand celebrating culture, culinary artistry, and authentic connection, offering independent hotels a way to thrive globally without losing their local soul.