Radisson Hotel Group leads in European upper-upscale and resorts segments, while building momentum into 2026

Radisson Hotel Group’s 2025 performance shows how aggressively they’re positioning themselves as a premium, owner-centric hospitality leader heading into 2026.

Scale & Growth:
Closed 2025 with 272+ new signings and openings worldwide.

European Leadership:
- Radisson Blu remains Europe’s largest upper-upscale brand, present in 154 cities.
- Leading in resorts with Radisson Blu properties across 27 destinations.

Strategic Partnerships:
- The Medlock, Radisson Blu Hotel at Manchester City’s Etihad Stadium.
- Byron Gestion for Radisson Hotel Cannes Seaside.
- MIMCO Group for “The Butler” project.

Owner Relationships:
65% of owners operate more than one hotel with the group, reinforcing loyalty and trust.

Sustainability Milestones
- Pioneered the first two Verified Net Zero Hotels in the industry:
- Radisson Hotel Manchester City Centre.
- Radisson RED Oslo City Centre.
- These set new benchmarks for conversion-led sustainability, future-proofing assets while reducing environmental impact.

Global Expansion
- China: Signed/opened 170 hotels in 2025; pipeline close to 300. Country Inn & Suites is now the fastest-growing brand there.
- India: Surpassed 200 hotels in operation and development, cementing India as a cornerstone market.
- EMEA: Around 70 signings/openings, with focus on Southern Europe, UK, France, Germany, and Poland.
- Resorts: Portfolio now exceeds 160 properties worldwide, with standout developments in Bali, Çeşme, and Brussels.

Takeaway
Radisson is balancing scale, sustainability, and premium positioning. While Marriott and Hilton are chasing lifestyle expansion, and Accor is leaning into emotional brand storytelling, Radisson is differentiating itself by:
- Leading in upper-upscale and resorts.
- Driving net zero innovation.
- Building owner-centric loyalty.

This positions them strongly for 2026 as demand for luxury leisure and sustainable hospitality continues to rise.