Cunard introduces exclusive personal styling service for luxury Grill Suite guests

Cunard is elevating its luxury offering with a new exclusive personal styling experience for guests in its Queens Grill and Princess Grill Suites, available on voyages between 15 May 2026 and 15 April 2027.

Digital Style Guide
– Complimentary for all Grill Suite guests, curated by celebrity stylist Micaela Erlanger, with outfit suggestions for warm/cold destinations, gala evenings, and days at sea.

Virtual Styling Sessions
– Optional, pre-voyage consultations for wardrobe planning, available for an additional fee.

In-Person Styling Consultations
– Private appointments at Micaela’s New York studio, offering fully personalized advice, also for an additional fee.

Why It Matters
- Heritage of Elegance: Cunard has long been associated with glamour at sea, hosting icons like Elizabeth Taylor, Audrey Hepburn, and Princess Diana.
- Modern Luxury: This collaboration blends Cunard’s tradition of gala evenings and fashion-forward voyages with contemporary, bespoke styling.
- Guest Experience: Beyond the voyage itself, the service enhances the anticipation and preparation, making packing and dressing part of the luxury journey.

Katie McAlister, Cunard’s President, emphasized that this partnership honors Cunard’s heritage while offering a new level of personalization. Erlanger herself noted that preparing for a Cunard voyage should feel as special as the trip, helping guests feel beautifully styled for every occasion.

This is a fascinating example of how luxury travel brands are weaving lifestyle services into the journey itself.