Marriott International and Sun Group Strengthen Strategic Relationship with the Signing of 10 New Hotels in Vietnam

Marriott International’s multi-property agreement with Sun Group is one of the most ambitious hospitality expansions in Vietnam to date — and it’s clearly designed to anchor Phu Quoc and Vung Tau as global tourism and MICE (Meetings, Incentives, Conferences, Exhibitions) hubs.

10 New Hotels & Resorts
→ spanning 8 Marriott brands and nearly 4,500 keys.

Brand Debuts in Vietnam:
- W Hotels (luxury lifestyle).
- Moxy Hotels (stylish, playful midscale).

Phu Quoc Developments (2026–2027):
- Moxy Phu Quoc Hon Thom (501 keys).
- Fairfield by Marriott Phu Quoc Hon Thom (353 keys).
- W Phu Quoc (526 keys).
- Phu Quoc Marriott Resort & Spa (826 keys).
- The Westin Phu Quoc (527 keys).
- Le Méridien Phu Quoc (432 keys).
- Courtyard by Marriott Phu Quoc (300 keys).

Vung Tau Developments (2030):
- Vung Tau Marriott Hotel (300 keys).
- Moxy Vung Tau (350 keys).
- Four Points by Sheraton Vung Tau (350 keys).

Strategic Significance
- Destination Anchors: These hotels are embedded within Sun Group’s master-planned ecosystems — including Ruby Beach’s 88.4-hectare mixed-use development for APEC 2027, Hon Thom’s cable-car-linked resort zone, and Vung Tau’s Blanca City.
- Tourism Infrastructure: Marriott’s properties will integrate with Sun Group’s large-scale attractions — theme parks, Kiss Bridge, Sunset Town fireworks, and Sun Phu Quoc Airways — creating a synchronized destination model.
- Global Positioning: Phu Quoc’s hosting of APEC 2027 is a centerpiece, with Marriott’s hotels serving as hospitality anchors for international events.

Takeaway
This isn’t just portfolio growth — it’s destination-defining expansion. Marriott is aligning with Sun Group to elevate Vietnam’s global tourism profile, while debuting lifestyle brands that appeal to younger, experience-driven travelers. Compared to Hilton’s UK lifestyle push, IHG’s European acceleration, and Radisson’s net-zero leadership, Marriott’s Vietnam strategy is about scale + partnerships + event-driven positioning.