Radisson Hotel Group introduces NIVA, an in-room magazine celebrating travel, culture and local discovery

At a time when travelers are increasingly seeking immersive and meaningful experiences beyond traditional hospitality offerings, Radisson Hotel Group announced the launch of NIVA, its new in-house guest-facing magazine, at its annual business conference held in Radisson Blu Resort, Temple Bay Mamallapuram.

About NIVA
- Announced at the annual business conference at Radisson Blu Resort, Temple Bay Mamallapuram.
- Designed as an in-room magazine to enrich guest stays with curated insights, stories, and inspiration.
- Available in physical copies in guest rooms and as a digital flipbook via QR codes.

Editorial Concept
- Extension of the guest experience through storytelling.
- Content branded as RAD Reads, blending travel inspiration with insider perspectives.
- Each edition anchored around a distinct editorial theme.

Content Focus
- Destination-led stories and cultural guides.
- Features on chefs, hoteliers, artisans, and changemakers.
- Topics include culinary journeys, wellness, cultural discoveries, and evolving travel trends.
- Strong emphasis on authentic storytelling that positions Radisson hotels as gateways to South Asia’s cultural richness.

Leadership Voices
- Nikhil Sharma (MD & COO, South Asia): “Hospitality today is about creating meaningful connections… NIVA extends the guest journey beyond the stay itself.”

- Sakshi Sehdev Dogra (Director, Marketing & Communications, South Asia): “NIVA reflects the spirit of travel and celebrates the diversity of South Asia.”

Strategic Context
- Radisson Hotel Group is one of India’s largest international hotel operators with 200+ hotels in operation and development.
- Strong presence in Delhi NCR and Tier-II/III markets.
- Portfolio includes Radisson Collection, Radisson Blu, Radisson RED, Park Inn, Park Plaza, Radisson Individuals, and Retreats.