ITA Airways at ITB 2026

ITA Airways returns for the fourth consecutive year to ITB Berlin, a leading event for the global tourism industry, scheduled from today to March 5 in Messe Berlin.

Concept:
“Italian Piazza” – a hospitality space inspired by Italian identity, featuring elements like café tables, stone paving, benches, and an olive tree to evoke conviviality and Mediterranean lifestyle.

Location:
Inside the Lufthansa Group stand, highlighting ITA’s integration with Lufthansa.

Summer 2026 Flight Network
- Germany–Italy connectivity: Up to 47 weekly flights linking Frankfurt, Munich, and Hamburg to Rome Fiumicino and Milan Linate.
- Total destinations: 72 (19 domestic, 36 international, 17 intercontinental).
- Seasonal routes: 12 (including Italian, Greek, and Spanish islands).
- New routes:
- Rome → London Heathrow (2 daily flights)
- Rome → Houston (launching May 1, 2026; 3 weekly, increasing to 5 in June)
- Rome → Malaga, Valencia, Marseille
- Increased flights to Tunis (+7 weekly in summer)

Strategic Integration with Lufthansa Group
- 63 joint projects to boost revenue and cut costs.
- Achievements so far:
- Codeshare access to 150+ destinations
- Loyalty program collaboration (Volare + Miles & More)
- Shared lounges and aligned fare classes
- Cargo traffic management agreement
- Group deal with Starlink for high-speed onboard connectivity

Fleet & Sustainability
- Current fleet: 106 Airbus aircraft, 72% next-generation, average age 6.3 years.
- Goal: Europe’s youngest fleet by 2030, nearly all next-gen, reducing fuel use and CO₂ emissions.

Brand Positioning
- Ambassador of Made in Italy, promoting Italian excellence, style, and hospitality.
- Strong focus on customer satisfaction, digitalization, and sustainability (environmental, social, and governance).

ITA Airways is using ITB 2026 not just to showcase routes, but to reinforce its identity as Italy’s flagship carrier and a growing player in the Lufthansa Group ecosystem.