Preferred Travel Group Activates Global 'Give To Gain' Initiative in Recognition of International Women’s Day 2026

Preferred Travel Group’s “Give To Gain” initiative for International Women’s Day 2026 is a powerful example of how hospitality brands are weaving social responsibility into their global footprint.

Campaign Overview
- Dates: March 2–8, 2026.
- Theme: “Give to Gain” — emphasizing generosity and collaboration.
- Focus: Supporting women and women-focused organizations through community action.
- Framework: Part of the company’s GIFTTS program (Great Initiatives for Today’s [Tomorrow’s] Society), launched by the Ueberroth family to inspire philanthropic efforts across member hotels and associates.

Local Activations
- Newport Beach, California: Donation drive for Laura’s House, supporting survivors of domestic violence.
- New York City: Care kits for women experiencing homelessness, distributed via The Bowery Mission.
- Milan, Italy: Volunteering with Opera San Francesco, serving meals to those in need.
- Singapore: Supporting New2U Thriftshop (run by SCWO), with proceeds funding shelters for domestic abuse survivors.
- Tokyo, Japan: Partnering with the National Women’s Shelter Network, donating funds for essential supplies for women and children affected by violence.

Leadership Message
CEO Lindsey Ueberroth emphasized that collective generosity extends impact beyond a single day, strengthening both local communities and the global team spirit.

Significance
This initiative highlights how luxury travel brands are evolving into platforms for social good, using their global reach to amplify local causes.
It’s not just about hospitality—it’s about embedding purpose into the guest and employee experience.