Marriott Bonvoy is the Preferred Hotel Provider and Host Sponsor for the 2026 National Cherry Blossom Festival

Marriott Bonvoy has announced its role as the Preferred Hotel Provider, Host Sponsor, and Parade Sponsor for the 2026 National Cherry Blossom Festival in Washington, D.C.

40 participating Marriott Bonvoy hotels across the D.C. area will offer:
- Exclusive cherry blossom–inspired packages.
- Culinary experiences themed around Japanese and spring traditions.
- Special member offers, including 2,500 bonus points per two-night stay.

Parade Sponsorship:
- Marriott Bonvoy members will receive an exclusive discount for parade viewing seats.
- Details and codes will be shared via member emails by March 11, 2026.

Signature Experiences
- Marriott Marquis Washington, DC: Japanese whisky flight and themed cocktails like Order of the Samurai.
- The Mayflower Hotel, Autograph Collection:
- Cherry Blossom Princess Fantasy Suite Experience with bespoke décor and private dinner.
- Blossoms and Bubbles Experience featuring sparkling wine, gelato, valet parking, and late checkout.
- The Ven at Embassy Row Hotel: Bloom After Dark opening party with cherry blossom cocktails, cultural elements, and a curated gift tote.
- The Westin DC Downtown: Sakura-inspired desserts (Sakura Serenade) and cocktails (Blossom & Bourbon, Blossom Mist), plus a glowing pink exterior.
- Washington Marriott Metro Center: Craft cocktails like Tokyo After Dark and Moonlit Orchid inspired by Japanese spirits.

Brand Context
Marriott Bonvoy connects travelers to over 30 hotel brands and 10,000 destinations worldwide, offering luxury, boutique, and extended-stay options. Membership is free and unlocks points for stays, experiences, and exclusive festival perks.

This partnership positions Marriott Bonvoy as a central player in Washington’s most iconic spring celebration, blending hospitality with cultural immersion.