World of Hyatt Welcomes Back Jessica Pegula as Ambassador and Announces Sponsorship of Taste of Tennis Indian Wells

Hyatt Hotels Corporation announced World of Hyatt is serving up the next chapter of its tennis story by welcoming back professional tennis star Jessica Pegula, as World of Hyatt ambassador while also stepping onto the west coast court as the official hospitality partner of Taste of Tennis at Indian Wells, hosted at Grand Hyatt Indian Wells Resort & Villas.

Partnership & Sponsorship
- Jessica Pegula Returns: World of Hyatt has welcomed back top-ranked American tennis star Jessica Pegula as a brand ambassador.
- Taste of Tennis Sponsorship: Hyatt is the official hospitality partner of Taste of Tennis Indian Wells, hosted at Grand Hyatt Indian Wells Resort & Villas.
- Purpose: Both initiatives reinforce Hyatt’s commitment to experiences at the intersection of travel, sport, and culture.

Brand Experience
- Pegula will collaborate with Hyatt through storytelling, experiences, and fan engagement.
- Hyatt emphasizes creating a sense of home for travelers, aligning with Pegula’s lifestyle as a global athlete.
- At Taste of Tennis, Hyatt will showcase culinary excellence and hospitality, including:
- A cocktail-making experience with Pegula and Chef Angelo Sosa (Tía Carmen).
- Signature cocktails curated by Park Hyatt Chicago mixologist Dan Delgado.
- Immersive brand moments blending tennis, cuisine, and destination-driven hospitality.

Strategic Significance
- Indian Wells is one of the most iconic stops on the tennis circuit, making this sponsorship a high-visibility opportunity.
- Hyatt is deepening its footprint in tennis, sponsoring key players and connecting its 64 million World of Hyatt members to exclusive experiences.
- This move highlights Hyatt’s strategy of cultural storytelling and premium hospitality activations to strengthen brand loyalty.

This is a smart play by Hyatt: it ties luxury hospitality with elite sport and culinary culture, appealing to both travelers and tennis fans.