Choice Hotels Kicks Off 11th Mastery Tech Summit, Bringing Hands-On AI Experimentation to the Center of Innovation
Choice Hotels International, Inc., one of the world's largest lodging franchisors and a leading hospitality technology company, kicks off "Mastery", its 11th annual technology and innovation summit. Event Focus: The summit is centered on hands-on AI experimentation, showcasing how artificial intelligence can drive innovation in hospitality. Innovation Hub: Choice Hotels is positioning the event as a “Center of Innovation”, emphasizing practical applications of emerging technologies. Industry Collaboration: Tech leaders, partners, and Choice Hotels executives are engaging in workshops and demos to explore AI’s role in guest experience, operations, and personalization. Strategic Vision: The summit reflects Choice Hotels’ broader strategy to integrate AI-driven solutions into its business model, from reservations to customer service. Future Outlook: The company is highlighting how AI experimentation today will shape long-term competitiveness in the travel and hospitality sector. This summit underscores how hotel groups are not just adopting AI but actively experimenting with it to redefine service models and operational efficiency.
Follow us on Insta
