Hilton Signs Conrad Meia Praia Algarve, a New Luxury Beachfront Resort in Portugal’s Algarve

Hilton has announced the signing of Conrad Meia Praia Algarve, a new luxury beachfront resort set to open in spring 2027 in Lagos, Portugal.

Location:
Overlooking Meia Praia beach, just minutes from Lagos town.

Rooms & Residences:
116 guest rooms and suites (all with sea views), including seven with private plunge pools, plus 21 Conrad-branded residences.

Amenities:
- Two restaurants (including a specialty venue)
- Contemporary beach club
- Lobby and pool bars
- Indoor & outdoor pools
- Conrad Spa and fitness center
- Event spaces for meetings and celebrations

Design & Experience:
Bold, contemporary architecture paired with intuitive service, aiming to connect guests authentically with Algarve’s culture and natural beauty.

Developers:
Joint venture between PGIM Real Estate, Sonae Sierra, and Iberian Hospitality Solutions (IHSP), under a Hilton franchise agreement.

Strategic Growth:
Strengthens Hilton’s luxury footprint in Portugal, adding to its existing 30 trading hotels and 16 in the pipeline, alongside Conrad Algarve in Quinta do Lago.

Why It Matters
- Tourism Impact: Algarve is already one of Europe’s premier leisure destinations, known for sunshine, golf, and coastal charm. This resort enhances its luxury offering.
- Hilton’s Expansion: Part of Hilton’s broader European luxury growth strategy, alongside upcoming openings like Waldorf Astoria Admiralty Arch (London) and Sandblu Santorini (Greece).
- Investor Confidence: The JV targets €200 million in hospitality assets, signaling strong belief in Portugal’s tourism resilience.

This property is designed to be both grounded in local culture and globally luxurious, offering travelers a blend of authenticity and indulgence.