Minor Hotels Delivers 32% Profit Growth in 2025

Minor Hotels, a leading hotel owner and operator with a global portfolio of more than 640 properties, has delivered another year of record profitability in 2025, reflecting strong system-wide demand and improved financial discipline.

Key Financial Highlights
- Core Profit: THB 6.84 billion (≈ USD 217 million), up 32% YoY
- Core Revenue: THB 133.2 billion, slightly down 1% YoY
- Total System Sales (TSS): THB 166.1 billion, up 4% overall
- Occupancy: 68% (+1pp YoY)
- ADR (Average Daily Rate): +3% YoY
- RevPAR (Revenue per Available Room): +4% YoY

Regional Performance
- Europe & Americas (EUAM): Double-digit profit growth, strong leisure demand, and corporate/MICE recovery.
- Middle East & Africa: RevPAR up 10%, driven by luxury segment rate growth.
- Asia & Indian Ocean: RevPAR up 12%, with Maldives as a key driver.

Expansion & Pipeline
- 2025 Development: 23 openings, 40 signings (including first entry into Peru with nhow Lima).
- 2026 Outlook: Strongest pipeline yet, with 25 deals expected in Q1.
- Plans for a hotel REIT listing in 2026 to recycle capital and fund new growth.

Strategic Approach
- Focus on asset-right growth (management/franchise partnerships over heavy ownership).
- Emphasis on pricing-led growth rather than volume.
- Continued investment in talent via the Asian Institute of Hospitality Management (250 students from 25 countries enrolled in 2025).

In short, Minor Hotels achieved record profitability in 2025 by balancing disciplined financial management with rate-led growth, while setting up a strong pipeline and REIT strategy for 2026