Booking.com Named Official Travel Partner of the Route 66 Centennial, Spotlighting the Great American Road Trip

In a year when 79%* of travelers are craving spontaneous, flexible road trips, Booking.com is making it easier for travelers to hit the road. The global travel leader has been named the Official Travel Partner of the Route 66 Centennial, helping to spotlight one of America’s most iconic highways as it approaches its 100th birthday in 2026.

Official Travel Partner:
Booking.com is the designated travel partner for the 100th anniversary of Route 66 in 2026.

Traveler Trends:
Their 2026 Travel Predictions show that nearly 80% of travelers crave spontaneous, flexible road trips, making Route 66 the perfect fit.

Route 66 Experience:
The highway stretches 2,448 miles from Chicago to Santa Monica, crossing eight states and iconic towns like Tulsa, Amarillo, Albuquerque, and Flagstaff.

Booking.com Offerings:
- Thousands of stays along the route (motels, retro-inspired hotels, boutique properties).
- Car rentals, flexible booking, and free cancellation options.
- Integrated trip planning through its app.

Centennial Events:
- Albuquerque Roads & Rails Festival (April 18–19)
- Springfield, MO Kick-Off (April 30–May 2)
- Texas Route 66 Festival, Amarillo (June 4–13)
- Tulsa AAA Road Fest (June 27–28)
- Springfield, IL Mother Road Festival (Sept 25–27)
- Santa Monica Wrap-Up at the Pacific Coast

Cultural Impact:
Booking.com emphasizes supporting local communities and small businesses along the route, helping travelers connect with authentic American culture.

Rewards:
Travelers can use the Booking.com Genius Rewards Visa Signature® Card to unlock discounts, upgrades, and travel credits.

Why It Matters
- For Travelers: Easy access to accommodations, events, and car rentals makes planning the “Great American Road Trip” seamless.
- For Communities: Spotlights small businesses and cultural heritage along Route 66.
- For Tourism: Reinforces Route 66 as both a national treasure and an international travel icon.

This partnership blends nostalgia with modern convenience, turning the Centennial into a once-in-a-lifetime road trip opportunity.