Germany Strengthens India Market Engagement Through Strategic Winter Influencer Familiarisation Journey

In a focused initiative to deepen engagement with the high-potential Indian outbound market, a curated influencer familiarisation (FAM) trip across Germany was successfully conducted this winter, positioning the destination’s luxury retail, heritage cities, and festive tourism experiences to a new generation of Indian travellers. The influencer familiarisation journey across Germany, co-organised by Outletcity Metzingen, Lufthansa, Visit Frankfurt Tourism, and Visit Baden-Baden, with AVIAREPS India curating and coordinating the initiative.

Objective:
Strengthen Germany’s visibility in the Indian market by showcasing winter tourism experiences.

Format:
A curated FAM (familiarisation) trip for Indian influencers, designed to highlight Germany’s diverse winter offerings—festive markets, alpine sports, cultural attractions, and culinary traditions.

Participants:
Select Indian travel and lifestyle influencers with strong digital reach, ensuring authentic storytelling to Indian audiences.

Impact & Goals
- Market Engagement: Builds stronger emotional and aspirational connections between Indian travelers and Germany as a destination. - Seasonal Promotion: Positions Germany as not just a summer destination but also a winter travel hotspot. - Digital Amplification: Leverages influencer content to reach millions of potential travelers across social media platforms.

Broader Significance
- Reflects Germany’s proactive approach to destination marketing in India, one of its fastest-growing source markets. - Complements ongoing campaigns by the German National Tourist Office (GNTO) to diversify tourism flows and highlight year-round experiences. - Aligns with India’s rising outbound travel demand, especially among younger, digitally savvy travelers. This initiative shows how Germany is investing in storytelling and influencer-led campaigns to deepen its footprint in India’s outbound tourism market.