Sarova Hotels and Resorts Kenya Celebrates a Strong 2025, Sets Sights on Deeper India Engagement in 2026

Sarova Hotels & Resorts Kenya marked 2025 as another successful year with significant growth driven by strong collaboration with the Indian travel trade across the FIT, MICE, group travel segment.

Strong 2025 Performance
- Reported robust growth across its portfolio of hotels and resorts in Kenya.
- Benefited from a rebound in both domestic and international tourism, with strong occupancy and revenue figures.
- Expanded its reputation for authentic Kenyan hospitality, blending local culture with modern service standards.

2026 Strategic Focus – India Engagement
- Plans to deepen ties with the Indian travel market, recognizing India as a key source of outbound tourists.
- Initiatives include:
- Strengthening partnerships with Indian travel trade and tour operators.
- Targeted marketing campaigns to position Kenya as a preferred safari and leisure destination for Indian travelers.
- Curated packages tailored to Indian tourists, including family-friendly and luxury experiences.

Broader Significance
- Reflects Kenya’s growing appeal as a premium safari and leisure destination for Indian travelers.
- Aligns with wider trends of African hospitality brands seeking stronger presence in Asia’s outbound travel markets.
- Positions Sarova as a bridge between African experiences and Indian demand, leveraging cultural affinity and travel appetite.

This is a smart move—India is one of the fastest-growing outbound markets, and Sarova’s deeper engagement could give it a competitive edge against global chains operating in Kenya.