Radisson Rewards launches a raft of new partnerships to benefit its 27 million plus members

Radisson Rewards, the global loyalty program for Radisson Hotel Group, has surpassed 27 million members within three years, reflecting its rapid growth and strong global appeal. In 2025, the program introduced a series of new and expanded partnerships across banking, travel and lifestyle sectors, strengthening its promise to make earning and using points easier, more relevant and more rewarding for members worldwide.

New Partnerships
- Radisson Rewards has announced a raft of new collaborations designed to enhance benefits for its 27+ million members worldwide.
- These partnerships expand the program’s reach beyond hotel stays, offering members more ways to earn and redeem points.

Member Benefits
- Travel & Lifestyle: New tie-ups with airlines, mobility providers, and lifestyle brands to give members more flexibility.
- Dining & Experiences: Opportunities to redeem points for curated dining and entertainment experiences.
- Retail & Everyday Spend: Partnerships with select retailers and service providers, making Radisson Rewards more integrated into daily life.

Strategic Impact
- Strengthens Radisson’s loyalty ecosystem by positioning it as a holistic rewards program, not just hotel-focused.
- Competes more directly with global loyalty giants like Marriott Bonvoy and Hilton Honors.
- Enhances customer stickiness by embedding Radisson Rewards into multiple aspects of members’ travel and lifestyle.

This is a smart play—Radisson is clearly trying to make its loyalty program more versatile and valuable, especially for frequent travelers who want rewards that go beyond hotel nights.