Hotels B. John | February 13, 2026

SONO Hotels and Resorts Asia Signs SONO Moon Nagoya Near Nagoya Station

SONO Hotels & Resorts Asia, a wholly owned subsidiary of SONO International, announced the signing of SONO Moon Nagoya, marking the first hotel signing under SONO Hotels & Resorts Asia. The lifestyle midscale hotel will be located just an eight-minute walk from Nagoya Station, one of Japan’s most important transport hubs.

Location:
Near Nagoya Station, one of Japan’s busiest transport hubs.

Property:
SONO Moon Nagoya will be a lifestyle-focused hotel, blending modern design with local cultural elements.

Strategic Importance:
- Strengthens SONO’s footprint in Japan, a key growth market for international and domestic tourism.
- Nagoya is a major business and leisure destination, making this signing a pivotal move for brand visibility.

Guest Experience:
- Emphasis on contemporary design, social spaces, and immersive local experiences.
- Targeting both business travelers and millennial/Gen Z leisure guests who value connectivity and vibrant atmospheres.

Broader Context
- This signing reflects SONO Hotels & Resorts Asia’s expansion momentum across Asia-Pacific.
- Lifestyle and boutique-style hotels are increasingly popular in Japan, especially near transport hubs like Nagoya Station, which connects Tokyo, Osaka, and Kyoto.
- The move positions SONO to compete with established players like Marriott’s Moxy, Hyatt’s Andaz, and Accor’s lifestyle brands in Japan.