Marriott International’s Asia Pacific Excluding China Region Reports Exceptional Growth and Development Momentum in 2025

Marriott International, Inc., announced that its Asia Pacific excluding China (APEC) region delivered another outstanding year of growth and strategic expansion in 2025, marking the region’s third consecutive year of record-breaking development activity.

Record Development Activity:
- 187 organic deals signed in 2025, adding 28,000+ rooms (a 32% YoY increase).
- Total pipeline: 400+ hotels and 86,000+ rooms.
- Conversions made up 35% of deals, while multi-unit agreements accounted for nearly 30%.

Top Growth Markets:
- India led with 99 deals (12,000+ rooms).
- Other strong markets: Thailand, Vietnam, Malaysia, and Japan.
- India also saw the debut of Series by Marriott™, converting 26 hotels in one day.

Luxury Expansion:
- Luxury accounted for 19% of signed rooms.
- Key signings included JW Marriott Johor Bahru (Malaysia), Ritz-Carlton Reserve in Sri Lanka, Ritz-Carlton Fiji, and Fraser’s House Luxury Collection in Singapore.

Portfolio Milestones:
- Opened 109 properties in 2025.
- Celebrated its 700th APEC property with Legacy Mekong, Can Tho (Vietnam).
- By year-end: 730+ open properties across 22 countries and 27 brands.

Emerging Destinations:
- Notable openings included The Laurus Luxury Collection in Singapore, The Halcyon Private Isles Maldives, The Farm at San Benito (Philippines), and Moxy Kathmandu (Nepal).

Strategic Takeaways
- Marriott is scaling across diverse segments: luxury, lifestyle, midscale, and wellness-focused brands.
- Strong owner confidence is driving conversions and multi-unit deals.
- Expansion into emerging destinations shows Marriott’s intent to capture new demand drivers beyond traditional gateway cities.
- The company enters 2026 with a robust pipeline and diversified portfolio, positioning itself for sustained growth.