Good Travel with Marriott Bonvoy™ Redefines Intentional Travel Across Asia Pacific

Marriott International’s Good Travel with Marriott Bonvoy™ program in Asia Pacific (excluding China) is a fascinating expansion of the “intentional travel” movement — encouraging guests to go beyond leisure and engage meaningfully with local communities and environments.

Program Overview
- Scale: Nearly 100 curated experiences across ~80 hotels in 12 APEC markets.
- Pillars:
- Community — cultural immersion, artisan engagement, local traditions.
- Environment — nature-led activities, sustainability-focused experiences.
- Goal: Help travelers forge deeper connections with destinations while contributing positively to local ecosystems and communities.

Experience Warli Art at Courtyard by Marriott Bhopal
- Activity: Guided painting session led by local artisans.
- Learning: Storytelling around Warli’s symbolism, its ties to nature and community life.
- Outcome: Guests create their own Warli artwork to take home.
- Impact: Supports tribal artisans by providing visibility and stable income opportunities.

Why It Matters
- Intentional Travel Trend: Guests increasingly want to “travel with purpose” — not just sightseeing, but understanding and contributing.
- Cultural Preservation: Experiences like Warli art workshops help sustain indigenous traditions.
- Brand Positioning: Marriott strengthens its identity as a hospitality leader that blends luxury with responsibility.

This initiative sits at the intersection of hospitality, sustainability, and cultural storytelling — a growing theme across the industry.