Family First: Emirates’ ethos for its best-in-class Economy experience

With a new year in full swing, Emirates wraps up its busiest month for family travel bookings across January - cementing its position as the international airline of choice for families.

Family Travel Trends
- January is Emirates’ busiest month for family bookings.
- In 2025, 84% of bookings were in Economy Class, with families and groups making up 64% of those passengers.
- Families tend to book 2–3 months in advance, aligning with school holidays.
- Top destinations for families: Dubai, Bangkok, Jeddah, Malé, Mauritius.

Economy Experience Highlights
- Widebody fleet (A380, A350, Boeing 777) designed for long-haul comfort.
- Features: wider cabins, ergonomic seats, generous legroom, mood lighting, personal entertainment screens.
- Latest A350s: 259 seats, 13.3-inch 4K screens, in-seat charging, modern interiors.
- $5 billion retrofit program upgrading seating and interiors.

Family-Friendly Services
- Priority boarding and seating together for families.
- Bassinet seats for infants, allowance for approved car seats.
- Complimentary baby food, formula, bottles, and infant amenity kits.
- Kids’ meals, toys, collectible kits, and Polaroid keepsakes onboard.
- Free baby strollers at Dubai Airport and dedicated Unaccompanied Minors Lounge.

Food & Entertainment
- Complimentary multi-course meals, beverages, and destination-inspired menus.
- Special meals available (vegan, gluten-free, etc.).
- Kids’ trays with snackable elements.
- ice entertainment system: 6,500+ channels, movies in 50 languages, Disney+, HBO Max, live sports, 100+ video games.
- Starlink Wi-Fi rollout for ultra-fast streaming and gaming at 40,000 feet.

Reliability & Service
- 99.9% baggage success rate at Dubai hub.
- Cabin crew from 140+ nationalities, trained to global hospitality standards.
- Structured service flows for serenity and attentiveness.

Loyalty
- Skywards program offers rewards across flights, hotels, shopping.
- Kids (2–17) can join Skysurfers, earning miles pooled into family accounts.