Adam Devine and NFL Stars Join Marriott Bonvoy to Surprise Fans with Riff-Off Inspired Pop-Up Ahead of Super Bowl LX Weekend

Marriott Bonvoy® brought its season-long Keysakes campaign to a showstopping close ahead of Super Bowl LX weekend with a high-energy, musical pop-up featuring Marriott Bonvoy “Fanbassador,” Adam Devine and top NFL players at San Francisco’s iconic Ferry Building.

The Event
- Marriott Bonvoy teamed up with actor/comedian Adam Devine and several NFL stars to host a riff-off inspired pop-up ahead of Super Bowl LX.
- The activation was designed to surprise fans with a mix of music, comedy, and football energy, blending entertainment with Marriott’s loyalty program experiences.

Who Was Involved
- Adam Devine – brought his signature humor and riff-off style (think Pitch Perfect vibes).
- NFL stars – joined in to engage fans, adding a sports-meets-entertainment twist.
- Marriott Bonvoy – positioned the event as part of its ongoing strategy to connect members with exclusive, experiential rewards.

Fan Experience
- Guests enjoyed live performances, playful competitions, and interactive moments with celebrities.
- Marriott Bonvoy members had special access, reinforcing the program’s value beyond points and stays.
- The pop-up highlighted Bonvoy’s focus on unique cultural and sports experiences.

Why It Matters
- Marriott Bonvoy continues to differentiate itself by offering experiential perks tied to major cultural events like the Super Bowl.
- The riff-off concept tapped into pop culture nostalgia while aligning with the excitement of game weekend.
- For fans, it was a chance to get closer to stars in a fun, unexpected way.

This is part of Marriott’s broader push to make Bonvoy membership about lifestyle and experiences, not just hotel stays.