Celebrate Chinese New Year in Hong Kong with Your Beloved Characters

Few cities embrace Chinese New Year with the same energy and colour as Hong Kong. This February, Hong Kong will welcome the Year of the Horse by once again transforming into a festive playground filled with beloved characters, dazzling spectacles and family-friendly experiences, inviting visitors of all ages to begin the new Chinese year on a joyful note.

Key Theme
- Hong Kong is welcoming visitors to ring in the Lunar New Year with festive experiences featuring beloved characters from global entertainment and cultural icons.
- The initiative blends traditional Chinese New Year celebrations with modern storytelling and themed attractions, making it family-friendly and immersive.

Festive Highlights
- Character Parades & Shows: Beloved characters join in themed parades, stage performances, and meet-and-greet sessions.
- Decorations & Installations: Iconic Hong Kong landmarks are dressed in vibrant red and gold, with lanterns, dragon motifs, and interactive photo zones.
- Cultural Experiences: Traditional lion dances, calligraphy workshops, and fortune-bringing rituals are integrated with character-led activities.
- Shopping & Dining: Special menus, festive treats, and limited-edition merchandise tied to the characters and New Year themes.

Strategic Impact
- Tourism Boost: Reinforces Hong Kong’s position as a top destination for Chinese New Year celebrations, appealing to both regional and international visitors.
- Family Engagement: Creates memorable experiences for children and families by merging cultural heritage with popular entertainment.
- Brand Partnerships: Strengthens collaborations between Hong Kong tourism boards, entertainment companies, and hospitality partners.

✨ In essence, this campaign is about blending tradition with pop culture, ensuring that celebrating Chinese New Year in Hong Kong feels both authentically festive and globally appealing.

Source: GlobeNewswire