GSTC will host a dedicated exhibition area at ITB Berlin 2026

GSTC will be present at ITB Berlin 2026 (March 3rd-5th), with a dedicated area for the GSTC secretariat and GSTC-accredited Certification Bodies at Hall 4.1 (Responsible Tourism).

Presence at ITB Berlin
- Dates: March 3–5, 2026
- Location: Hall 4.1 – Responsible Tourism
- GSTC will host a dedicated exhibition area featuring the GSTC Secretariat and GSTC-accredited Certification Bodies.

Roi Ariel (General Manager, GSTC)
Keynote: “Sustainable Tourism with Local Communities”
- Focus on immersive tourism that prioritizes community engagement, cultural preservation, and equitable benefit-sharing.
- Highlights how GSTC Standards empower operators and destinations to co-create authentic experiences.

Estefanía del Azar (Communication Manager, GSTC)
Interactive Session: “The Power of Communicating Sustainability Through Storytelling”
- Explores how storytelling builds credibility and emotional connection in sustainability communication.
- Real-world examples from destinations and hotels showcasing cultural preservation and values-driven initiatives.

Michelle Janke (Regional Director for Europe, GSTC)
Presentation: “Caring for Dark Skies”
- Addresses light pollution impacts on wildlife, heritage, and astrotourism.
- Based on GSTC Destination Standard criterion D12, encouraging dark-sky-friendly practices.
- Promotes stargazing tourism and community stewardship.

Special Opportunities
- Attendees can win seats in GSTC online courses (Tour Operators Course & Destination Stewardship Course).
- Networking opportunities at GSTC’s stand for tourism stakeholders.

Big Picture
GSTC’s presence at ITB Berlin 2026 underscores its mission to make tourism a force for empowerment, sustainability, and authentic cultural connection.