IndiGo Introduces ‘UpFront’ as Part of its Evolving, Customer-Centric Offerings

IndiGo, India’s preferred carrier, today announced a new choice in its Economy Class offering – ‘UpFront’, as part of its evolving, fit-to-purpose product portfolio.

Product Debut:
Starting 29 January 2026, IndiGo introduces UpFront — a premium choice within its Economy Class.

Key Features:
- Front-row seating with extra legroom.
- Complimentary snacks/meals.
- Higher baggage allowance.
- Hassle-free change and cancellation benefits.

Target Audience:
Designed for aspirational Indian travellers who want added comfort and convenience while retaining affordability.

IndiGo’s Simplified Portfolio – “6E Ways to Fly”
IndiGo has reorganized its offerings into a more structured product lineup:

3 Ranges:
- Domestic flights
- Regional international (subcontinent)
- Long-haul international (>7 hours)

2 Cabins:
- Economy Class
- IndiGoStretch (extra comfort and space)

5 Fare Choices:
- Saver: Best value fares, classic comfort.
- Flexi: Seat selection, snack, easy cancellation.
- UpFront: Premium economy perks (new).
- Stretch: More space, privacy, chef meals, priority services.
- Stretch+: Adds baggage allowance, lounge access, hassle-free cancellation.

Strategic Context
- IndiGo is evolving from being India’s preferred carrier to a major global airline, tailoring products for both domestic and international flyers.
- CEO Pieter Elbers emphasized that this move reflects IndiGo’s commitment to affordability, simplicity, and reliability, while adapting to rapidly changing customer expectations.

This essentially positions UpFront as IndiGo’s answer to the growing demand for premium economy-style experiences within the low-cost model.