Global Hotel Alliance delivers outstanding 2025 results, marking another year of remarkable growth

Global Hotel Alliance (GHA) has announced its 2025 results, highlighting another year of remarkable growth and strengthening its position as the world’s largest alliance of independent hotel brands.

Key Performance Highlights
- Record Membership Growth: GHA DISCOVERY loyalty program surpassed 26 million members, reflecting strong traveler engagement.
- Revenue Expansion: Significant increase in cross-brand revenues, driven by members staying across multiple GHA brands.
- Hotel Portfolio: Over 800 hotels across 40 brands in 100 countries, offering diverse experiences from luxury resorts to boutique city hotels.
- Partnership Strength: Continued collaboration with major independent brands like Anantara, Kempinski, Pan Pacific, Outrigger, and Tivoli, among others.

Strategic Achievements in 2025
- Cross-Brand Stays: A record number of members explored new brands within the alliance, boosting loyalty and spend.
- Digital Innovation: Enhanced personalization through the GHA DISCOVERY app, offering tailored rewards and seamless booking.
- Sustainability Focus: Expanded eco-conscious initiatives across member hotels, aligning with global traveler demand for responsible tourism.
- Experiential Rewards: Growth in “DISCOVERY Dollars” (D$) usage, giving members more flexibility to redeem rewards across brands and destinations.

Why It Matters
- For Travelers: More choice, flexibility, and recognition across a wide network of independent hotels.
- For Hotels: Access to a powerful loyalty ecosystem without sacrificing brand independence.
- For GHA: Reinforces its role as a bridge between independent luxury brands and global travelers.

This performance underscores GHA’s ability to compete with major chains by leveraging collaboration, loyalty innovation, and unique guest experiences.