Ken Becomes Expedia’s Newest Brand Ambassador, Part of New Mattel and Expedia Partnership

Ken has officially become Expedia’s newest Brand Ambassador, marking the start of a creative partnership between Mattel and Expedia.

Campaign Overview
- Occasion: Ken’s 65th anniversary (he debuted in 1961).
- Theme: “Hello New Beginnings” — Ken is trading his beach towel for a boarding pass.
- Concept: He will embark on 65 new adventures in 2026, inspiring fans to try new experiences.

Partnership Details
- Mattel & Expedia Collaboration: Ken will showcase how easy it is to plan and book trips through Expedia’s all-in-one platform.
- Role: Ken features in Expedia’s marketing campaigns and social media, spotlighting spontaneous getaways and first-time travel experiences.
- Fan Engagement: Followers can suggest “Ken-ventures” by messaging @Barbie on Instagram.

Ken’s Cultural Evolution
- From Malibu lifeguard to airline captain, cowboy, rock star, and more, Ken has always embodied creativity and reinvention.
- Recent initiatives include the Barbie Signature Kenbassadors™ Collection, celebrating cultural icons like LeBron James.
- This partnership positions Ken as a global tastemaker, expanding beyond the toy aisle into lifestyle and travel.

Why It Matters
- For Expedia: Adds a playful, nostalgic edge to its brand while connecting with new audiences.
- For Mattel: Reinforces Ken’s cultural relevance and broadens his influence beyond toys.
- For Fans: A chance to join Ken’s adventures and embrace their own “new beginnings.”

This collaboration blends pop culture, nostalgia, and travel inspiration, making Ken not just a doll but a symbol of exploration and self-discovery.