Meliá Hotels International Marks 70 Years at FITUR 2026

Meliá Hotels International is celebrating its 70th anniversary with a strong message of resilience, innovation, and sustained growth.

Expansion & Portfolio Growth
- 2025 Results: The group signed 51 new hotels (≈9,200 rooms), with 52% already operating or joining within 12 months.
- Global Reach: By the end of 2026, Meliá expects to manage 411 hotels worldwide.
- Leisure Axis Focus: 60% of new signings are in Europe and the Mediterranean (Spain, Italy, Albania, Malta, Greece, Hungary, Andorra).
- Americas Presence: 22% of signings in Latin America, the Caribbean, and Miami.
- Asia Expansion: 6% of new hotels in Vietnam, Indonesia, and Thailand.

Brand Highlights
- Meliá Hotels & Resorts: Flagship projects in the Maldives, Seychelles, Bahrain, and Vietnam.
- SOL by Meliá: Refreshed brand identity unveiled at FITUR.
- ZEL: New openings in Madrid, Cozumel, Fuerteventura, and Crete in 2026.
- The Meliá Collection: Expanding with distinctive hotels in Lima, Mallorca, Cádiz, and incorporating MiM Hotels (owned by Leo Messi).

Premium & Luxury Strategy
- Luxury Segment Priority: 78% of pipeline hotels fall within premium and luxury categories.
- Prestigious Partnerships: Nearly 50 hotels affiliated with Leading Hotels of the World, AMEX Fine Hotels, and Virtuoso.
- Repositioning Program: Over 90 hotels transformed since 2023, with joint investments exceeding €975 million.
- Flagship Reopenings: Paradisus Bali, Paradisus Cancún, and Gran Meliá Don Pepe in 2026.

Innovation & Partnerships
- Joint Ventures: Doubled since 2023, now involving 40 assets (~14,000 rooms, valued at €3B).
- Branded Residences: 28 hotels adopting this model, blending luxury living with hospitality.
- Direct Channels: Proprietary distribution and personalization seen as a competitive advantage.

People & Sustainability
- Cultural Strength: Values and legacy remain central to Meliá’s identity.
- Recognition: Top rankings in S&P Global, Top Employer, and MERCO Talento.
- Workforce: Over 45,000 employees across 44 countries embodying the company’s vision.

Gabriel Escarrer, Chairman of Meliá, emphasized that the company’s future lies in luxury, lifestyle, sustainability, and talent development, ensuring leadership in leisure hospitality for decades to come.