FITUR 2026 announces the winners of the Best Stand Award and the Sustainable Stand Award

The International Tourism Trade Fair (FITUR), held in Madrid from 21–25 January 2026, has announced the winners of its prestigious 46th Best Stand Awards and the 7th Sustainable Stand Awards. These honors celebrate creativity, design excellence, and commitment to sustainability in tourism promotion.

Best Stand Awards
Companies Category
- Vincci – Playful, emotionally engaging design with Op Art-inspired compositions and Instagrammable spaces.
- Meliá Hotels International – Elegant Mediterranean-inspired stand featuring an olive tree centerpiece, ceramic latticework, and natural tones.
- Alsa – Sleek design with cantilevered canopies and a deep blue sky theme, reflecting its brand identity.

Countries & Regions Category
- Guatemala – Minimalist design showcasing Mayan heritage with wood, textiles, pyramidal screens, and glyph imagery.
- Abu Dhabi – Oasis-inspired stand blending luxury and tradition with sand, latticework, dark wood, and modern organic structures.
- Egypt – Monumental installations referencing Abu Simbel and the Grand Egyptian Museum, using Aswan stone and sunlit spaces.

Autonomous Communities Category
- Castilla y León – Immersive eclipse-themed stand under the slogan “The sky has chosen us”.
- Madrid – Monumental space integrating Santiago Bernabéu stadium, urban life, and racing circuits with tech-tradition fusion.
- Galicia – Water-inspired stand with cascading images, mirrored elements, and droplets symbolizing regional pride.

Sustainable Stand Awards
- Galicia – Panels made from recycled textile material derived from 50,000 plastic bottles.
- Cantabria – “Inicia 2030” sustainability monitoring platform and dismantling protocol to avoid demolition waste.
- Grupo Piñero – Comprehensive sustainability project involving all stakeholders, including visitors.
- Castelldefels City Council – Stand inspired by the local chiringuito (beach bar), using cultural identity and sustainable materials.

✨ These awards highlight how tourism promotion is evolving to balance innovation, cultural identity, and sustainability in global showcases.