BWH® Hotels Enters 2026 with Powerful Growth and Momentum

BWH Hotels, a leading global hospitality enterprise including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, is proud to announce the addition of more than 200 hotels in 2025.

Growth & Expansion
- Global Footprint: BWH Hotels continues to expand across North America, Europe, Asia, and the Middle East, strengthening its position as one of the world’s largest hotel groups.
- Brand Portfolio: The company is driving growth across its diverse 19 brands, including Best Western®, WorldHotels™, SureStay®, and Aiden®.
- Strategic Openings: New properties are being launched in both established and emerging markets, reflecting demand for midscale, upscale, and luxury accommodations.

Innovation & Guest Experience
- Technology Investments: Enhanced digital booking platforms and loyalty program upgrades are being rolled out to improve guest engagement.
- Sustainability Focus: BWH Hotels is prioritizing eco-friendly practices, including energy-efficient operations and sustainable design in new builds.
- Lifestyle Brands: Growth in boutique and lifestyle offerings (like Aiden® and Sadie®) caters to younger, experience-driven travelers.

Momentum Going Into 2026
- Record Pipeline: The group reports a robust pipeline of hotels under development, signaling confidence in the hospitality sector’s recovery and future growth.
- Franchise Strength: Strong franchise partnerships continue to fuel expansion, with owners attracted to BWH’s flexible brand options and global distribution.
- Leadership Vision: Executives emphasize a balance of tradition (Best Western’s legacy) and innovation (new lifestyle and luxury brands).

In short, BWH Hotels is entering 2026 with scale, diversity, and innovation at the core of its strategy, positioning itself as a competitive force in the global hospitality industry.