Hotel Heron, An Aparium Group Hotel, Joins Curio Collection by Hilton

Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world’s most sought-after destinations.

About Hotel Heron
- Location: Alexandria, Virginia
- Style: A boutique property blending historic charm with modern design
- Operator: Aparium Hotel Group, known for creating locally rooted, independent-style hotels

What Curio Collection Means
- Hilton’s Curio Collection is a portfolio of handpicked hotels that retain their individual character while benefiting from Hilton’s global reach.
- Guests enjoy Hilton Honors loyalty perks while staying at distinctive, one-of-a-kind properties.

Highlights of Hotel Heron
- Restored historic building with architectural character
- Locally inspired design and community-focused hospitality
- Positioned to attract both leisure travelers and business guests looking for something unique in the Washington, D.C. metro area

Why It Matters
- Strengthens Hilton’s presence in the boutique and lifestyle segment.
- Expands Aparium’s footprint by aligning with a major global brand.
- Offers travelers a blend of independent hotel charm with the reliability of Hilton’s standards.

This move reflects Hilton’s strategy of expanding its Curio Collection with distinctive hotels that appeal to travelers seeking authentic, local experiences.