BTS Kicks Off a ‘New Era’ in South Korea with World Tour – Agoda Reports 8x Increase in Searches to Goyang

Digital travel platform Agoda has witnessed a rise in travel interest to South Korea’s Goyang and Busan as well as other key tour cities following the announcement of BTS’s world tour dates earlier this week.

BTS World Tour – A “New Era”
- BTS has announced their first world tour in four years, marking the start of a “new era” for the group.
- The tour kicks off in Goyang, South Korea, with concerts scheduled for April 9, 11, and 12, 2026.

Travel Impact (Agoda Data)
- Following the announcement, Agoda reported an 8x surge in accommodation searches to Goyang compared to the week before.
- Busan also saw a 47% increase in searches, as fans prepare to attend concerts there.
- International travel interest is strongest from Japan, Taiwan, the Philippines, Hong Kong, and China.
-- Searches from the Philippines rose 7x.
-- Hong Kong searches jumped 145%.
-- China searches more than doubled, despite no planned tour stop there.

Wider Regional Effects
- Other Asian cities also saw spikes in searches:
- Kaohsiung (Taiwan) doubled in searches.
- Tokyo (Japan) saw an 18% rise.
- This shows fans are willing to travel across borders to be part of the BTS Army experience.

Agoda’s Role
- Agoda highlighted its ability to support fans with 6 million holiday properties, 130,000 flight routes, and 300,000 activities, all bookable together.
- The company emphasized BTS fans’ “dynamite” enthusiasm and positioned itself as the go-to platform for planning BTS tour trips.

✨ Key takeaway: BTS’s return to touring after four years is not just a music milestone—it’s a major tourism driver, with cities like Goyang and Busan experiencing explosive demand. The ripple effect across Asia underscores the group’s unmatched global influence.