Successful GSTC Destination Assessment in Phuket, Thailand

The Global Sustainable Tourism Council (GSTC) Destination Assessment of Phuket took place between October 2024 and September 2025.

About the Assessment
Conducted by the Global Sustainable Tourism Council (GSTC) between October 2024 and September 2025.
Provided a comprehensive review of Phuket’s tourism practices across four key pillars:
- Sustainable Management
- Socio-economic Sustainability
- Cultural Sustainability
- Environmental Sustainability.

Phuket as a Destination
- Thailand’s largest island, located in the Andaman Sea.
- Known for picturesque beaches, vibrant nightlife, and rich Sino-Portuguese cultural heritage.
- Pre-pandemic, Phuket welcomed over 10 million international visitors annually, making it one of Southeast Asia’s top tourist destinations.

Key Findings
- Strengths: Performs relatively well in sustainable management, socio-economic sustainability, and cultural sustainability.
- Challenges: Environmental sustainability remains a significant concern, particularly in managing visitor impacts, resource use, and infrastructure.

Stakeholder Involvement
- Led by Dr. Mihee Kang (GSTC Chief Assurance Officer) and Dr. Panate Manomaivibool (Burapha University).
- Supported by local organizations including the Sustainable Phuket Development Foundation, provincial authorities, tourism associations, universities, and residents.

Looking Ahead
- The findings will be showcased at the GSTC 2026 Global Sustainable Tourism Conference, held in Phuket from April 21–24, 2026.
- A dedicated workshop, “Insights from the GSTC Destination Assessment of Phuket”, will present practical lessons and foster collaboration for sustainable tourism worldwide.

✨ Key takeaway: Phuket is making strong progress in sustainable tourism governance, but environmental sustainability remains its biggest challenge. The GSTC assessment provides a roadmap for balancing tourism growth with long-term community and ecological well-being.