IHCL to acquire controlling stake in Brij Hotels; Strengthens leadership in India's Leisure Tourism

Indian Hotels Company (IHCL), India’s largest hospitality company, today signed definitive agreements to acquire 51% stake in Brij Hospitality, owning company of the brand ‘Brij’, a boutique experiential leisure offering.

The Deal
- Indian Hotels Company Limited (IHCL) has signed definitive agreements to acquire a 51% controlling stake in Brij Hospitality, the parent company of Brij Hotels.
- This gives IHCL ownership of the Brij brand, a boutique experiential leisure offering.

Strategic Importance
- IHCL is expanding its footprint in India’s leisure tourism sector, which is seeing strong demand growth driven by rising disposable incomes and a preference for experiential travel.
- Brij Hotels specializes in immersive, locally rooted experiences in offbeat destinations such as Jaipur, Varanasi, Ranthambore, Dalhousie, Jawai, northern hills, the northeast region, and Goa.

Portfolio Impact
- With this acquisition, IHCL’s portfolio grows to 610 hotels, with 253 more in the pipeline, keeping it on track to meet its Accelerate 2030 goal of 700 hotels.
- Brij Hotels currently operates 22 boutique luxury hotels, with 11 more under development.

Leadership Comments
- Puneet Chhatwal (MD & CEO, IHCL) emphasized that this move consolidates IHCL’s leadership in leisure tourism across cultural, spiritual, and wildlife destinations.
- Udit Kumar and Anant Apurv Kumar (Co-Founders, Brij Hospitality) highlighted the partnership as a step toward building the first truly global Indian boutique hospitality brand.

✨ Key takeaway: IHCL is positioning itself as the dominant player in India’s leisure tourism by blending its legacy of excellence with Brij’s boutique, design-led, experiential approach. This acquisition strengthens IHCL’s cultural and luxury portfolio while diversifying into unique, offbeat destinations.