Radisson RED turns cities into soundtracks with 'City Beats'
Radisson RED has launched a bold new campaign called “City Beats”, transforming urban life into immersive soundtracks. Concept - Idea: Each city has its own rhythm—its streets, people, and culture create a unique beat. - Execution: Radisson RED captures these vibes and turns them into curated soundtracks that reflect the energy of the city. - Experience: Guests can tune into these playlists during their stay, making their hotel experience feel like an extension of the city’s pulse. Campaign Highlights - Cities Featured: Key Radisson RED destinations worldwide, each with its own signature playlist. - Collaboration: Local artists and DJs contribute to ensure authenticity. - Engagement: Guests can access the soundtracks digitally, blending hospitality with lifestyle and music culture. Why It Matters - Reinforces Radisson RED’s identity as a youthful, creative, and lifestyle-driven brand. - Moves beyond traditional hospitality by connecting guests emotionally to the city they’re visiting. - Positions Radisson RED as not just a hotel, but a cultural hub. This campaign cleverly fuses travel, music, and urban identity, making every stay feel like stepping into the city’s soundtrack.
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