Thums Up Brings the Iconic ICC Trophy Closer to Cricket Fans Across India at Major Airports

Thums Up, India's homegrown cola giant, by Coca-Cola India, is bringing the prestigious ICC T20 Men's World Cup Trophy closer to fans through a high-impact ICC Trophy Viewing Experience in partnership with Delhi Airport and Adani Airports across three of the country's busiest airports.

Initiative Overview
- Organizer: Thums Up (Coca-Cola India)
- Partnerships: Delhi Airport & Adani Airports (Ahmedabad, Mumbai)
- Objective: Bring the ICC T20 Men’s World Cup Trophy closer to fans by showcasing it at major airports.

Locations & Dates
- Ahmedabad (Sardar Vallabhbhai Patel International Airport): Jan 15, 2026
- Delhi (Indira Gandhi International Airport): Jan 16, 2026
- Mumbai (Chhatrapati Shivaji Maharaj International Airport): Jan 17, 2026 - Timings: 6 AM – 8 PM daily

Fan Engagement Features
- Delhi: Dedicated ICC Trophy display.
- Ahmedabad & Mumbai: Immersive LED mural photo zones for interactive fan experiences.
- Scale: Millions of travelers expected to engage across these transit hubs.

Brand Message
- Thums Up emphasizes cricket as a national passion and aims to transform everyday journeys into moments of pride.
- Reinforces its long-standing partnership with the ICC by turning transit spaces into cultural touchpoints.

This campaign cleverly blends sport, brand identity, and public engagement, ensuring fans feel connected to the World Cup even outside stadiums.