Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond

Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond.

Key Findings
- 30% increase in family travel interest to Vietnam for Dec 2025–Jan 2026 compared to the previous year.
- Top source markets: South Korea leads, followed by India, Singapore, Australia, and Malaysia.
- India shows the strongest growth with a 186% surge in family searches; Malaysia follows with a 74% increase.
- Families are drawn to Vietnam’s culture, cuisine, diverse landscapes, and family-friendly resorts.

Most Popular Destinations in Vietnam
1. Phu Quoc Island – 47% growth; sandy beaches, calm waters, nature parks.
2. Da Nang – 42% growth; beaches, soft adventure, Ba Na Hills theme park.
3. Nha Trang – Long coastline, family resorts, island experiences.
4. Ho Chi Minh City – Vibrant food scene, entertainment complexes, Mekong Delta trips.
5. Hanoi – Cultural landmarks, museums, festive atmosphere.

Outbound Travel by Vietnamese Families
- Traditionally, Vietnamese families wait for Lunar New Year to travel abroad.
- But in Dec–Jan, China is emerging as a key destination:
- Shanghai searches up 58%.
- Beijing searches up 59%.
- Growth supported by new direct routes between Hanoi and Chinese cities.

Agoda’s Perspective
- Vu Ngoc Lam, Country Director at Agoda, highlighted Vietnam’s growing recognition as a family-friendly holiday destination, strengthening its position on the global travel map.
- Agoda offers 6M+ properties, 130K flight routes, and 300K activities, making festive-season planning seamless.

✨ In essence, Vietnam is fast becoming Asia’s go-to family destination for year-end holidays, blending beaches, culture, and festive experiences with strong international appeal.