Meet Winter at Abu: Discover Rajasthan’s Cool, Green Side at Sterling Mount Abu This January

This January, Sterling Holiday Resorts invites travellers to rediscover Rajasthan through a different lens with “Meet Winter at Abu”, a seasonal campaign highlighting Mount Abu as an ideal escape for festive weekends and the long Republic Day break.

Seasonal Campaign:
Sterling Holiday Resorts has launched “Meet Winter at Abu”, spotlighting Mount Abu, Rajasthan’s only hill station, as a refreshing winter escape.

Unique Climate:
Unlike the desert heat associated with Rajasthan, Mount Abu offers misty mornings, forested landscapes, and crisp winter temperatures — ranging from 9–13°C at night to 22–24°C during the day.

Experiences at Sterling Mount Abu:
- Calm resort stays with scenic forest walks.
- Sunset views from iconic vantage points like Prithvi Vilas.
- Temple visits and tranquil sightseeing.
- Relaxed, crowd-free atmosphere ideal for families and leisure travellers.

Target Audience:
Positioned as a short-break destination for travellers from Gujarat and Rajasthan, especially during festive weekends and the Republic Day holiday.

Leadership Note:
Harinath M, SVP – Marketing, emphasized that January is the perfect time to rediscover Rajasthan’s cooler, greener side.

Sterling Portfolio:
The company operates 60+ resorts across 54 destinations in India, spanning hills, beaches, jungles, heritage, and pilgrimage sites.

👉 In short, Sterling is reframing Rajasthan’s image by highlighting Mount Abu’s winter charm — a blend of mountain calm, cultural exploration, and family-friendly leisure.