Riks Global Foods launches Gheeyonnaise – The Leading Ghee-Based Spread

Riks Global Foods, a company rooted in India’s rich food heritage, proudly announces the launch of Gheeyonnaise, the world’s first ghee-based spread that blends traditional nutrition with modern taste preferences.

Product Launch
- Riks Global Foods, an Indian company with deep roots in ghee production, has introduced Gheeyonnaise, the world’s first ghee-based spread.
- It blends traditional Indian nutrition with modern taste preferences, aiming to redefine healthy indulgence.

Growth Strategy
- Initial rollout will focus on Gujarat, Maharashtra, Rajasthan, and Madhya Pradesh–Chhattisgarh, before expanding pan-India.
- Later phases will target international markets, especially regions with strong Indian diaspora communities and rising demand for healthier food alternatives.
- Distribution channels: retail, modern trade, HoReCa (Hotels, Restaurants, Cafes), plus e-commerce and quick-commerce platforms.

Investments & Quality
- Significant investments in R&D, manufacturing setup, sourcing premium A2 Gir cow ghee, and branding.
- Plans to scale up manufacturing capacity while maintaining strict standards of quality, food safety, and efficiency.

Market Positioning
- Gheeyonnaise is not competing directly with mayonnaise but creating a new category: ghee-based spreads.
- Differentiators:
- No palm oil or vegetable oils
- Rooted in traditional Indian nutrition
- Versatile modern usage
- Backed by three generations of ghee expertise

Leadership Vision
- Mr. Kehul Shah, Managing Director of Riks Global Group, emphasized:
“Gheeyonnaise represents our belief that health and taste should go hand in hand. For generations, ghee has been a symbol of purity and nourishment in Indian homes. With Gheeyonnaise, we’re taking that legacy forward in a format that resonates with today’s fast-paced lifestyle—delicious, convenient, and wholesome.”

👉 In short, Gheeyonnaise is positioned as a category-creating innovation that bridges heritage and modern convenience, aiming to make ghee-based nutrition a staple in households worldwide.