HOTLIST 2025 'From Seed to Harvest': A Story of Resilience and Transformation

The HOTLIST 2025 “From Seed to Harvest” is a curated project by Travellive Media Group that celebrates outstanding contributions to Vietnam’s tourism industry.

Theme & Inspiration
- The 2025 edition is built around the metaphor “From Seed to Harvest”, inspired by rice—an enduring symbol of Vietnam’s wet-rice civilization.
- It reflects the journey of planting ideas, nurturing resources, and harvesting sustainable achievements, emphasizing resilience and adaptability in tourism.

Honourees & Categories
- HOTLIST 2025 expands across 7 main categories:
- Hospitality
- Aviation
- Travel Design & Experiences
- Destination
- Technology & Innovations
- Sustainability
- Community Projects & Voices
- Recognized brands include Four Seasons Resort The Nam Hai (Hoi An), Topas Ecolodge, Six Senses Ninh Van Bay, P’apiu Resort, Wink Hotels, and international entrants like voco Quang Binh Resort (IHG), Park Hyatt Phu Quoc, and Hyatt Place Halong Bay.
- In aviation, STARLUX Airlines was honored for its premium flight experience.

Significance
- HOTLIST is curated by an advisory council of domestic and international experts, evaluating quality, innovation, social impact, and sustainable growth.
- This year introduces public voting in the final evaluation stage, allowing community and industry professionals to share firsthand experiences.
- The initiative underscores long-term vision, perseverance, and adaptability in the face of challenges like climate change and shifting traveler behavior.

Events
- The Insiders Forum:
- Hanoi – 7 January 2026 (Sheraton Hanoi West)
- Ho Chi Minh City – 19 January 2026 (JW Marriott Hotel & Suites Saigon)
- The Honor Ceremony:
- 19 January 2026, Ho Chi Minh City – official recognition and networking platform for honourees.

Partners
- Supported by The Brand Promise (co-organizer), PR Newswire (media partner), and sponsors like BMWines, Lady Triệu, Cocoon, and Jourdeness.

👉 In short, HOTLIST 2025 is both a celebration of excellence and a call for sustainable transformation in Vietnam’s tourism sector.