Where heritage meets modernity: The Leela unveils a new social campaign celebrating modern Indian royalty
The Leela Palaces, Hotels and Resorts has launched a striking new social campaign titled “Where heritage meets modernity”, celebrating the evolving essence of Indian royalty. Key Highlights of the Campaign: Featuring Princess Gauravi Kumari of Jaipur She embodies the balance between tradition and individuality, representing how heritage can gracefully evolve in today’s world. Philosophy of the Campaign The narrative reflects The Leela’s belief that true luxury lies in allowing heritage to evolve, not merely endure. It’s about honoring tradition while embracing modern dynamism. Visual Storytelling The campaign film portrays Princess Gauravi moving through spaces rich in artistry and legacy, symbolizing how culture and modernity coexist effortlessly. Brand Positioning The Leela continues to spotlight individuals who embody excellence and grace, aligning with its ethos of Indian hospitality and luxury. Why It Matters This campaign isn’t just about luxury hotels—it’s about redefining Indian heritage for a new generation. By blending cultural authenticity with contemporary elegance, The Leela positions itself as a custodian of tradition while appealing to modern sensibilities.
Follow us on Insta
