Swiggy and Kearney Release How India Eats 2025 Report

Swiggy, India’s leading on-demand convenience platform, has unveiled the second edition of its flagship annual report How India Eats, in collaboration with global consulting firm Kearney. The study highlights the rapid evolution of India’s food services market and consumer dining habits.

Market Outlook
- India’s food services market is projected to surpass US$ 125 billion by 2030.
- The organized segment is expected to grow at 2x the pace of the unorganized segment, driving over 60% of overall industry growth.
- Food services will contribute 1.9% to India’s GDP, compared to 5% in China and 6% in Brazil, signaling significant headroom for expansion.

Consumer Trends
- Experimentation: 20% growth in unique cuisines ordered per customer; 30% growth in restaurants ordered from per customer.
- Late-night dining: Meals beyond 11 PM are growing at ~3x the rate of dinner, with pizzas, cakes, and soft drinks leading.
- Health focus: “Better-for-you” meals are growing at 2.3x overall orders, emphasizing protein intake, calorie control, and reduced sugar.
- Regional revival: Hyper-local cuisines (Goan, Bihari, Pahari) are growing at 2–8x mainstream cuisines; local beverages like buttermilk and sharbat are expanding at 4–6x overall beverage growth.
- Global adoption: Korean, Vietnamese, and Mexican cuisines are becoming mainstream, with growth indices of 17x, 6x, and 3.7x respectively.

Industry Dynamics
- Quick commerce is reshaping expectations: Swiggy’s 10-minute delivery service Bolt already contributes over 10% of platform orders.
- QSRs and cloud kitchens are projected to grow at a CAGR of 17%+, nearly 1.5x faster than organized food services overall.
- Dining-out growth beyond India’s top 8 cities is 2x faster than within metros, driven by corporate, industrial, education, and tourist hubs.
- Gen Z is emerging as a key driver, growing at 3x other cohorts in dining-out, while demanding innovative, social-media-friendly experiences.

This report paints a picture of a dynamic, diversified, and fast-evolving food economy, where both tradition and global influences are shaping India’s culinary future.