PATA and CWP Team Up to Produce Pacific Asia: Tourism with Purpose

The Pacific Asia Travel Association (PATA) has partnered with Content With Purpose (CWP) to launch Pacific Asia: Tourism with Purpose, a new digital series showcasing how tourism across the Asia-Pacific region can drive a more responsible, inclusive, and sustainable future. Key Highlights:

Purpose-Driven Tourism:
The series will spotlight initiatives in sustainable tourism, climate action, community empowerment, and regional connectivity.

Storytelling Formats:
Short films, expert interviews, and character-led narratives will highlight pioneering projects and diverse voices across the region.

Launch Events:
- Preview screening at the PATA Annual Summit 2026 (May 11–13, Gyeongju & Pohang, Korea).
- Full launch at the PATA Travel Mart 2026 (August 18–20, Sarawak, Malaysia).

Global Reach:
An extensive digital campaign will engage policymakers, businesses, NGOs, academia, travelers, and the public to inspire collective action.

Leadership Voices:
- PATA CEO Noor Ahmad Hamid emphasized tourism’s role as a bridge between cultures, communities, and economies.
- CWP Founder Max Smith highlighted the opportunity to celebrate transformative leadership and collaboration across Asia-Pacific.

About the Partners
- PATA: Founded in 1951, headquartered in Bangkok, with offices in Beijing, PATA is a not-for-profit membership association advancing sustainable tourism across Asia-Pacific.
- CWP: A B Corp-certified strategic content creator, partnering with associations to spotlight industries’ roles in building a better tomorrow.

This initiative aligns with PATA’s 75th anniversary celebrations, reinforcing its mission to connect, protect, and inspire through tourism.